Privacy Policy
This document was last modified February 15, 2011.
PediatRx, Inc. appreciates the privacy considerations applicable to visits to one
of our web sites. Because your privacy is important to us, we provide this notice
about the collection and use of information. By using one of our web sites, you
accept the practices described in this Privacy Notice.
Our privacy policy may change in significant ways, and we will make reasonable efforts
to keep our written policy up to date. In the event that we revise our privacy policy,
we will post the revised policy or the changes on our web sites and/or may otherwise
give notice as required by law. This policy will always include a tracking date
that indicates the last time it was updated.
When we refer to ourselves as "we" or " PediatRx," we mean our entire company, including
any company that we control (for example, a subsidiary that we own). We may share
information among companies that we own or control, and we may share information
with our co-promotion partners and companies working with PediatRx, but all information
we share will always be protected under the terms of this Privacy Policy. In the
event that you follow a link to a web site that is for a company or person that
is not under our control, you are reminded to read the privacy policy at each. PediatRx
is not responsible for how other web sites treat your privacy once you leave a PediatRx
web site.
Visitor Information. Web site visitors can access the web site's
home page, and browse some areas of the site, without disclosing any personally
identifiable information. We may or reserve the right to track information provided
to us by your browser, which may include the web site you came from, the type of
browser you use to view the site, the time and date of access, and other information
that does not personally identify you. On some of our sites, we may require you
to register to access portions of the site. If we do require you to register, PediatRx
may use certain methods to validate your identity as a user so that appropriate
site access rights can be enacted for you, which methods may include the use of
usernames and passwords. You are responsible for maintaining the privacy of your
password.
Generally, information is gathered about each visitor that is automatically collected
by our web server, such as the visitor's IP address and domain name, which can then
be used by PediatRx to, among other things, individually customize its offerings
and presentations for a visitor. Additionally, we use "cookies", small files send
to your web browser and stored on your computer's hard drive, to improve the web
site experience, personalize web sites, and track usage of and across web sites.
Such cookies also are used to speed-up access to the web site and the particular
information you want to see. Cookies do not contain any personal information, and
you may use your web browser settings to prevent the use of cookies, although you
should be aware that some functionality may be lost if you do so.
Registered User Information. For those web sites where registration or membership
is required to obtain access, visitors are requested to provide identifying information,
such as name, gender, contact information, and other identifying information, in
order to obtain access. We use such web sites in order that we may, among other
things, better communicate our healthcare information to you and personalize your
experience at our web sites. In such cases, your view of the web site may change
to reflect the information that you share with us or that we have otherwise obtained
about you.
Information needed by us will be clearly identified to you and must be accurately
and timely provided by you. In the event that the information that you are required
to provide changes, you are to update your user account with us and notify us of
the change. Failing to provide and maintain the accuracy and completeness of our
records regarding such information is prohibited.
Online Communications/Transactions. We also collect information that you voluntarily
provide to us through responses to the "contact us" page and any surveys, search
functions, questionnaires, feedback and the like that might be placed on the web
site by us. On some of our web sites, we may offer health assessment tools that
ask you to provide self-assessment information. We may also ask you to provide additional
information such as your e-mail address if you want to obtain additional services
or information or to resolve complaints or concerns. We typically use the information
that you provide to help us better understand our customers and their interests,
develop and improve our products, and communicate information about our products
and services to you.
For those web sites, if any, where we may allow physicians or other healthcare professionals
(the "Customers") to order our products online, we require that certain Customer
information be provided to us and may collect or otherwise obtain additional information
about Customers. Additionally in such instances, we may interact with other sources
in order to verify identity and validate licensure status. In some cases, we may
also ask Customers for specific financial processing information, such as credit
card information, so that we may process online a transaction. In such cases it
may be necessary for us to contact third party financial or credit organizations
to confirm such Customer's credit card information for the order.
Marketing/Promotion. From time to time, we may augment our existing
user databases with legally obtained information from third parties. Some of this
information may be personally identifiable. We do this to better target our information
offerings and promotional campaigns and to provide pertinent offers in which we
think you would be interested. At times, we also may seek to contact you using the
information that you have provided or we have legally obtained in order to make
you aware of certain developments and share information. In doing so, we may send
information to you that we believe will benefit you, including information about
the products of PediatRx and our affiliates. In such instances where we contact
you, we will provide you with an opportunity to tell us that you do not want to
receive such promotional and/or information, and should you elect not to receive
promotional or informational material from us and properly notify us of such election,
we will remove you as a recipient consistent with your request.
Others Uses of Collected Data. Aside from the uses already described,
we also use the information gathered from or about visitors for market analysis
and product development. Please be aware that we may provide such information, typically
in an aggregate form with identifying information removed, to third parties. When
aggregate health information is provided, we pool it from many individual records
and strip it of any data that could be used to identify an individual before it
is used. We require any third party that receives aggregated healthcare data from
us to agree not to attempt to re-identify the people it belongs to. YOU SHOULD BE
AWARE THAT WE ALSO RESERVE THE RIGHT TO DISCLOSE INFORMATION ABOUT YOU WHEN WE BELIEVE
THAT WE ARE REQUIRED TO DO SO BY LAW.
General policies. We have implemented certain commercially reasonable
technologies and/or security practices, policies, rules, and other measures to protect
personal data that we have under our control from unauthorized access, improper
use, alteration, unlawful or accidental destruction, and accidental loss. We also
seek to protect certain information by requiring that employees and others who have
access to or are associated with the processing of personal data respect its confidentiality.
In the event we sell the company, a division or unit of it, or a product line, we
typically require the purchaser to honor the obligations of confidentiality generally
expressed per this Privacy Policy.
Storage of health information. Personally identifiable health information
you share with us is required to be stored by us, we will do so using our database
servers at data centers that are hosted by us or third-parties who have entered
into agreements with us that require them to observe our confidentiality requirements.
Data centers are designed to be physically secure and protected from unauthorized
access by unauthorized persons. When necessary to do so, we may release personal
health information if, in our judgment and/or after review by an attorney, the release
is compelled by law or regulation or is necessary to prevent the death or serious
injury of an individual.
Third parties. Please be aware that at times third parties may
be working on our behalf that require limited access to some of the personal information
we maintain about our users. Other companies may collect information on our behalf
through their sites. This occasionally incorporates the use of frames on the site
that will mask the URL you are visiting in the browser address window. We typically
require such companies to comply with the terms of our privacy policies, to limit
their access to any personal information to the minimum necessary to perform their
obligations, and not to use the information they may access for purposes other than
fulfilling their responsibilities to us. We also try to limit such other companies
from using personally identifiable or healthcare information.
Updating Your Information and Contacting Us. You can always contact
us in order to (i) remove the personal information that you have provided to us
from our systems, (ii) update the personal information that you have provided to
us, and (iii) change your preferences with respect to marketing contacts by using
our Contact Submission Form or if available,
also logging into your account to update your information.